full transcript
From the Ted Talk by Jacek Utko: Can design save newspapers?
Unscramble the Blue Letters
So what can we do? (lgheutar) Let me tell you my story. 20 years ago, Bonnier, Swedish publisher, started to set newspapers in the former soievt Bloc. After a few years, they had several newspapers in central and eaertsn Europe. They were run by an inexperienced staff, with no visual culture, no budgets for vasilus — in many places there were not even art directors. I decided to be — to work for them as an art director. Before, I was an architect, and my grandmother asked me once, "What are you doing for a liinvg?" I said, "I'm designing newspapers." "What? There's nothing to design there. It's just boring letters" (Laughter) And she was right. I was very frustrated, until one day.
Open Cloze
So what can we do? (________) Let me tell you my story. 20 years ago, Bonnier, Swedish publisher, started to set newspapers in the former ______ Bloc. After a few years, they had several newspapers in central and _______ Europe. They were run by an inexperienced staff, with no visual culture, no budgets for _______ — in many places there were not even art directors. I decided to be — to work for them as an art director. Before, I was an architect, and my grandmother asked me once, "What are you doing for a ______?" I said, "I'm designing newspapers." "What? There's nothing to design there. It's just boring letters" (Laughter) And she was right. I was very frustrated, until one day.
Solution
- eastern
- soviet
- living
- laughter
- visuals
Original Text
So what can we do? (Laughter) Let me tell you my story. 20 years ago, Bonnier, Swedish publisher, started to set newspapers in the former Soviet Bloc. After a few years, they had several newspapers in central and eastern Europe. They were run by an inexperienced staff, with no visual culture, no budgets for visuals — in many places there were not even art directors. I decided to be — to work for them as an art director. Before, I was an architect, and my grandmother asked me once, "What are you doing for a living?" I said, "I'm designing newspapers." "What? There's nothing to design there. It's just boring letters" (Laughter) And she was right. I was very frustrated, until one day.
Frequently Occurring Word Combinations
ngrams of length 2
collocation |
frequency |
front page |
2 |
Important Words
- architect
- art
- asked
- bloc
- bonnier
- boring
- budgets
- central
- culture
- day
- decided
- design
- designing
- director
- directors
- eastern
- europe
- frustrated
- grandmother
- inexperienced
- laughter
- living
- newspapers
- places
- publisher
- run
- set
- soviet
- staff
- started
- story
- swedish
- visual
- visuals
- work
- years